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NATIONAL SURVEY SUGGESTS MOST AMERICANS REMAIN UNAWARE THAT DIETARY FIBER
CAN HELP MAINTAIN HEALTHY HEARTS
Baxter Celebrates
American Heart Month with Free Shipping of PULSE Water + Nutrients Supplements
DEERFIELD, IL, February
11, 2003-- February is American Heart Month, but do Americans know how
to keep their heart healthy? According to a national Harris Interactive
study, the "PULSE Nutrition Quotient: Rethink What You Drink,"
only 46 percent of Americans know that dietary fiber has been shown by
research to help maintain heart health.
The "PULSE Nutrition
Quotient: Rethink What You Drink" survey was conducted in cities
across the country to test Americans' knowledge of the nutritional content
of the things they drink as well as general nutrition knowledge. The results
showed that many Americans are not aware of the health benefits of nutrients
such as selenium, soy isoflavones and, of particular importance for heart
health, dietary fiber.
"Increasing total
dietary fiber in your diet, especially soluble fiber, can provide important
health benefits to help lower cardiovascular risk factors for heart disease,"
said Linda Van Horn, PhD, R.D., Professor, Northwestern University Medical
School Department of Preventive Medicine. "Despite more than a decade
of clinical trials and news surrounding the cardiovascular benefits of
dietary fiber, most American diets fall well below the recommended amount
of 25 grams of fiber each day."
Pulse Nutrition Solutions,
Inc., a subsidiary of Baxter International Inc. and the manufacturer of
PULSE supplements, is committed to helping improve America's risk factors
for heart health. The company is currently funding a large, randomized
double-blind, placebo-controlled clinical trial that will examine risk
factors for heart health.
In recognition of
heart health and in celebration of American Heart Month, Pulse Nutrition
Solutions is offering free shipping* for online purchases of its PULSE
water + nutrients supplements at www.pulsenutrition.com. PULSE supplements
are available in three formulas - Heart Health, Women's Health and Men's
Health - that provide meaningful amounts of nutrients that help maintain
heart health, in addition to other benefits.
"We believe that
during American Heart Month all Americans should reevaluate their dietary
needs and identify heart-friendly choices," said Judy Gerber, M.S.,
R.D., clinical manager for Pulse Nutrition Solutions Inc., a subsidiary
of Baxter International Inc. "PULSE water + nutrients supplements
can help Americans looking for heart-healthy nutrition on the go. PULSE
supplements are different because they provide meaningful amounts of nutrients
- not just token amounts. For example, one bottle of PULSE Heart Health
Formula contains six grams of soluble fiber - enough to make a difference
in one's diet."
In addition to purchasing
PULSE supplements, and receiving free shipping* this month, at www.pulsenutrition.com,
consumers can learn more about the PULSE Nutrition Quotient, take a heart
health, women's health or men's health quiz, download coupons and learn
more about the nutrients and vitamins contained in PULSE supplements.
THREE TARGETED FORMULAS
PULSE Heart Health Formula contains 25 percent of the recommended
daily value of dietary fiber (6 g of soluble fiber per serving), which
helps maintain cholesterol levels already within the normal range.***
Other ingredients include vitamin C (100 percent of the recommended daily
value), an antioxidant important in maintaining heart health, and selenium
(25 percent of the recommended daily value), which helps maintain normal
heart function.***
PULSE Women's Health
Formula contains nutrients and nutrient-related ingredients that may help
reduce symptoms associated with perimenopause and menopause, help promote
bone health and address other nutritional needs of women.*** Each serving
provides 15 mg of soy isoflavones**, which help to reduce the occurrence
of symptoms associated with perimenopause and menopause; calcium (38 percent
of the recommended daily value), magnesium (13 percent of the recommended
daily value) and vitamin D (100 percent of the recommended daily value),
which help promote bone health; vitamin B6 (250 percent of the recommended
daily value), which helps to keep the nervous system, blood and skin healthy;
folic acid, an important nutrient that helps support a healthy heart and
blood vessels; and vitamin B12, which supports folic acid metabolism.
PULSE Men's Health
Formula contains a blend of antioxidant nutrients and nutrient-related
ingredients designed to help maintain prostate health, heart health and
other nutritional needs of men.*** It provides vitamins C (100 percent
of the recommended daily value) and E (80 percent of the recommended daily
value); selenium (54 percent of the recommended daily value); and 15 mg
of green tea catechins** per serving. Catechins have antioxidant properties
that are important in maintaining heart and prostate health.
All PULSE supplements
are low-calorie - all less than 40 calories per serving (500 ml/16.9 ounce
bottle) - and come in a variety of flavors. PULSE water + nutrients supplements
are available in the water aisle of grocery and drug stores in select
cities. For information on store locations or to purchase PULSE online
visit www.pulsenutrition.com.
ABOUT BAXTER
Baxter International Inc., through its subsidiaries, assists health-care
professionals and their patients with treatment of complex medical conditions,
including cancer, hemophilia, immune disorders, kidney disease and trauma.
The company applies its expertise in medical devices, pharmaceuticals
and biotechnology to make a meaningful difference in patients' lives.
For more information, please visit www.baxter.com
and www.pulsenutrition.com.
*Free shipping is
limited and only applies to UPS Ground shipments. Please visit www.pulsenutrition.com
for more details. Free shipping is available on minimum orders of one
case (or four 3-packs). Orders can only be shipped within the United States,
excluding Alaska, California, Hawaii, Maine, Michigan and Oregon.
**Daily values not
established.
| ***These
statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any
disease. |
FOR ADDITIONAL
INFORMATION:
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Media Contacts:
George Rafeedie,
Pulse Nutrition Solutions Inc., (847) 948-3675
Chris Loder, Weber Shandwick Healthcare, (312) 397-664
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