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BAXTER'S PULSE WATER + NUTRIENTS SUPPLEMENTS SET TO SPLASH INTO THIRTY-FOUR
ADDITIONAL U.S. STATES
DEERFIELD, IL, October
7, 2002 - Pulse Nutrition Solutions Inc., a subsidiary of Baxter International
Inc. (NYSE: BAX), is set to unveil PULSE water + nutrients supplements
in 34 additional states* across the United States. Baxter's plans for
the PULSE product launch include staged regional retail roll-out with
full national distribution by mid-2003.
PULSE water + nutrients
supplements provide meaningful amounts of nutrients supported by scientific
research in three targeted formulas and a variety of flavors. They are
the first dietary supplements of this type to be developed and marketed
by an established healthcare company.
"We are expanding
the roll-out of PULSE water + nutrients because we know we have a unique
nutritional product that has gained great momentum in our introductory
markets with favorable feedback from retailers, consumers and clinicians,"
said Karen King, president of Pulse Nutrition Solutions Inc. "PULSE
provides targeted health and wellness benefits to adults and Baby Boomers
by providing meaningful amounts of key nutrients and nutrient-related
ingredients - such as soluble fiber, soy isoflavones, calcium, vitamin
E, selenium and more - all carefully selected for their specific nutritional
benefits based on existing clinical evidence."
Baxter's entry into
this market combines the company's expertise and business experience in
nutrition-based products with an understanding of how to deliver nutrients
to the body, backed by more than 70 years of bringing healthcare products
to market. With that experience and know-how, the PULSE water + nutrients
research and development team formulated the product with proven nutrients
in targeted formulas for Heart Health, Women's Health and Men's Health.
MEANINGFUL AMOUNTS
OF NUTRIENTS
"PULSE water
+ nutrients supplements are different because they don't have token amounts
of nutrients," said Judy Gerber, M.S., R.D., clinical manager for
Pulse Nutrition Solutions Inc. "PULSE products provide enough nutrients
to actually make a difference in a person's diet. These are products that
help people reach their dietary goals more easily. A scientific review
published this year in The Journal of the American Medical Association
supports the view that most people do not consume optimal amounts of all
vitamins by diet alone. It's difficult to get all the nutrients your body
needs all the time. That's why PULSE water + nutrients are so unique.
PULSE products are convenient, nutrient dense and come in a variety of
flavors to help promote health in targeted areas."
Gerber also cites
a public opinion survey released this year by the American Dietetic Association
(ADA) that states that nearly 60 percent of 700 American adults surveyed
pointed to lack of time and inconvenience as major reasons for not focusing
on proper nutrition and wellness.
THREE TARGETED
FORMULAS
PULSE Heart Health
Formula contains 25 percent of the recommended daily value of dietary
fiber (6 g of soluble fiber per serving), which helps maintain cholesterol
levels already within the normal range.** Other ingredients include vitamin
C (100 percent of the recommended daily value), an antioxidant important
in maintaining heart health, and selenium (25 percent of the recommended
daily value), which helps maintain normal heart function.**
PULSE Women's Health
Formula contains nutrients and nutrient-related ingredients that may help
reduce symptoms associated with perimenopause and menopause, help promote
bone health and address other nutritional needs of women.** Each serving
provides 15 mg of soy isoflavones, which help to reduce the occurrence
of symptoms associated with menopause; calcium (38 percent of the recommended
daily value), magnesium (13 percent of the recommended daily value) and
vitamin D (100 percent of the recommended daily value), which help promote
bone health ; vitamin B6 (250 percent of the recommended daily value),
which helps to keep the nervous system, blood and skin healthy; folic
acid, an important nutrient that helps support a healthy heart and blood
vessels; and vitamin B12, which supports folic acid metabolism.**
PULSE Men's Health
Formula contains a blend of antioxidant nutrients and nutrient-related
ingredients designed to help maintain prostate health, heart health and
other nutritional needs of men.** It provides vitamins C (100 percent
of the recommended daily value) and E (80 percent of the recommended daily
value); selenium (54 percent of the recommended daily value); and 15 mg
of green tea catechins per serving.** Catechins have antioxidant properties
that are important in maintaining heart and prostate health.
All PULSE supplements
are low-calorie - containing between 19 and 38 calories per 500-ml (16.9
ounce) bottle - and come in a variety of flavors. PULSE water + nutrients
supplements are available in the water aisle of grocery and drug stores.
ABOUT BAXTER
Baxter International
Inc. is a global health care company that, through its subsidiaries, provides
critical therapies for people with life-threatening conditions. Baxter's
bioscience, medication delivery and renal products and services are used
to treat some of the most challenging medical conditions including cancer,
hemophilia, immune deficiencies, infectious diseases, kidney disease and
trauma. For more information, please visit
www.baxter.com and www.pulsenutrition.com.
PULSE is a trademark
of Baxter International Inc.
*New States:
Alabama, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia,
Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts,
Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey,
New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island,
South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia,
Wyoming and Washington D.C. Introductory States: Arizona, Illinois, Nevada,
New Mexico, Wisconsin
**These statements
have not been evaluated by the Food and Drug Administration. This product
is not intended to diagnose, treat, cure or prevent any disease.
FOR ADDITIONAL
INFORMATION:
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- Media Contacts:
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George Rafeedie, Pulse Nutrition Solutions Inc, 847-948-3675
Ilke Arici, Weber Shandwick Healthcare, 312-397-6624
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